A BIT ABOUT ME...

I'm passionate about businesses living up to their brand promises, so I help them align their purpose, brand & culture to attract & retain the right talent to deliver long-term success.

After 20+ years’ working with well-known brands across different sectors, I bring a unique blend of experience in aligning purpose x brand x culture – helping businesses deliver authentic & consistent brand experiences.

I’ve delivered this work in-house – as Brand Director & Head of Employee Experience for Virgin Group & as a Chief People Officer – & as a freelance consultant.    So, I have an appreciation of managing internal dynamics & the realities of implementation, as well as bringing a broad perspective.

WHY WORK WITH ME:

I'm a co-creator...

• Naturally collaborative, so I accelerate your progress by combining your deep knowledge of your organisation with my experience of the shortcuts & the pitfalls of this type of work
• Flexible in my approach & tailor it to your specific needs – I don’t over-engineer the process or force you through a standardised model
• Strong strategic thinker, able to navigate complexity to create clarity & simplicity 
• It’s important to me that my clients feel they’re fully supported & trust they’re in safe hands – I always do what I say I will, when I say I will
• Past clients have felt that I’ve become an extension of their team because I’ve been a client myself, & I care about their success
• I invest the time to build strong relationships – I love the work that I do & hope my clients enjoy working with me!