HARNESSING WHAT MAKES COMPANIES SPECIAL
TO ATTRACT & RETAIN THE RIGHT TALENT
I help organisations turn their culture into a competitive advantage - so you can attract, engage & retain the right talent.
I work with senior leaders & People teams to bring your brand to life from the inside out - aligning purpose, brand & culture, so your people deliver exceptional on-brand experiences for your customers & become brand advocates for your organisation, not just employees of it.
Whether you're navigating growth, change, M&A, or simply feeling that your culture has lost its spark, I can help you create clarity as to what you stand for & why people should choose you, & then implement that across your culture strategy, employee experience & employer brand to re-energise the organisation.
I’ve worked with some of the world's most recognised brands - including Virgin, Gleneagles, WD-40 Company, Natwest & ABBA Voyage - & I'd love to help you too.
I specialise in helping you bring your brand to life for your people, so they can do the same for your customers.
That means I help you to:
CODIFY YOUR
DNA
Get clear on what makes you special to set direction & stand out from the crowd.
I help you define & activate why your company exists (your Purpose), where you’re headed (your Vision) & how you do things (your Values & Behaviours).
AMPLIFY YOUR
BRAND
Create a compelling Employer Brand to attract the right talent for you.
I help you translate your DNA & culture into what you stand for as an employer (i.e. the promise you make to your people), aligning it with your customer promise.
ENERGISE YOUR CULTURE
Embed your DNA in your Employee Experience to retain the best talent.
I support you to ensure your People Promise (i.e. your Employee Value Proposition) is brought to life through the day-to-day experiences at each step of the employee journey.
All of which accelerates your ability to achieve your company’s ambitions.
DIFFERENTIATING THROUGH YOUR DNA
An organisation with a clear understanding of who it is & what it stands for (i.e. its DNA) – & truly lives by that – is more likely to achieve long-term success.
Fully leveraging what differentiates you as a business enables you to stand out from the crowd.
It’s invaluable for attracting & retaining the right talent, shaping your customer experience, driving innovation & guiding your commercial strategy.
It inspires greater levels of loyalty & advocacy from your employees &, in turn, from your customers.
In short, staying true to your DNA delivers for your bottom line.
SOME OF THE BRANDS I'VE WORKED WITH
WHAT OTHERS HAVE SAID
“I had the great pleasure of working with Amy for several years at Virgin. She is one of those rare individuals who is a brilliant systems thinker, yet she can also get into the practical nuts and bolts to make something happen. A strong bridge between the “dream” and the operational reality.
She faced a tough challenge at Virgin Group with 25+ businesses across 15 industries, yet again and again she built strong relationships with all levels of leaders and helped them on their journey to become great places to work. Her collaborative approach and deep commitment to humanity in the workplace is an inspiration and a refreshing approach for any company.”
Jean Olewang, CEO of Virgin Unite
"I enjoyed working with Amy. She was a great thought partner and valued confidante for Côte’s Exec team during a period of immense change and challenge. She helped us with balance, constructive challenge and an ability to deliver messages clearly and articulately.
Amy is a strategic thinker who is at her best when she’s getting creative on brand challenges, and able to use her real skill, creating simplicity on the other side of complexity."
Jane Holbrook, Executive Chair of Côte Restaurants
"Amy worked with us over a period of several months and quickly felt like an extension of our team. She brought great curiosity to help us navigate a complex landscape and her highly collaborative approach was essential for an organisation of our size.
She established close working relationships with a number of key stakeholders across the business to ensure strong alignment with other initiatives, specifically with Customer Experience and our adoption of Design Thinking methodology.
On a more personal note, I appreciated her objectivity and candid communication in keeping me updated on progress."
Amanda Cusdin, Chief People Officer at Sage