HARNESSING WHAT MAKES COMPANIES SPECIAL
TO ATTRACT & RETAIN THE RIGHT TALENT
Are you struggling to attract or retain the talent you want? Is your culture feeling a bit flat? Well, you’re not alone. 90% of senior HR leaders aren’t happy with their company culture.
Perhaps you’ve gone through a restructure or a merger, or lost some of your best talent? Maybe your values don’t seem to be working & your people aren’t all pulling in the same direction? Up to 40% of employees are “quiet quitters” so it’s no wonder.
Think of the untapped potential for your culture & your brand! What if you could inject meaning & energy into your culture to create a workforce of brand advocates?
I’ve been there. I know it's difficult to know where to start – you feel like you’re trying to eat the elephant in one go!
Don’t worry – I’m here to help.
PURPOSE
Ensuring brand experiences are authentic & aligned ultimately comes down to clarity of why a business exists, where they’re headed & how they do things – I help businesses to define & activate that
I specialise in helping you bring your brand to life for your people, so they can do the same for your customers.
That means I help you to:
- Codify your DNA: Get clear on what makes you special to set direction / stand out from the crowd
- Energise your culture: Embed your DNA in your employee experience to retain the best talent
- Amplify your brand: Create a compelling employer brand to attract the right talent
All of which accelerates your ability to achieve your company’s ambitions.
BRAND
I work with businesses to translate their purpose into what their brand stands for as an employer (i.e. the promise it makes to their people), ensuring it’s aligned with their customer promise & differentiated in their market
CULTURE
I support businesses to ensure their values & people promise are embedded through the day-to-day experiences at each step of the employee journey
DIFFERENTIATING THROUGH YOUR DNA
An organisation with a clear understanding of who it is & what it stands for (i.e. its DNA) – & truly lives by that – is more likely to achieve long-term success.
Fully leveraging what differentiates you as a business enables you to stand out from the crowd.
It’s invaluable for attracting & retaining the right talent, shaping your customer experience, driving innovation & guiding your commercial strategy.
It inspires greater levels of loyalty & advocacy from your employees &, in turn, from your customers.
In short, staying true to your DNA delivers for your bottom line.
SOME OF THE BRANDS I'VE WORKED WITH
WHAT OTHERS HAVE SAID
“I had the great pleasure of working with Amy for several years at Virgin. She is one of those rare individuals who is a brilliant systems thinker, yet she can also get into the practical nuts and bolts to make something happen. A strong bridge between the “dream” and the operational reality.
She faced a tough challenge at Virgin Group with 25+ businesses across 15 industries, yet again and again she built strong relationships with all levels of leaders and helped them on their journey to become great places to work. Her collaborative approach and deep commitment to humanity in the workplace is an inspiration and a refreshing approach for any company.”
Jean Olewang, CEO of Virgin Unite
"I enjoyed working with Amy. She was a great thought partner and valued confidante for Côte’s Exec team during a period of immense change and challenge. She helped us with balance, constructive challenge and an ability to deliver messages clearly and articulately.
Amy is a strategic thinker who is at her best when she’s getting creative on brand challenges, and able to use her real skill, creating simplicity on the other side of complexity."
Jane Holbrook, Executive Chair of Côte Restaurants
"Amy worked with us over a period of several months and quickly felt like an extension of our team. She brought great curiosity to help us navigate a complex landscape and her highly collaborative approach was essential for an organisation of our size.
She established close working relationships with a number of key stakeholders across the business to ensure strong alignment with other initiatives, specifically with Customer Experience and our adoption of Design Thinking methodology.
On a more personal note, I appreciated her objectivity and candid communication in keeping me updated on progress."
Amanda Cusdin, Chief People Officer at Sage
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